DairyNZ
Client
DairyNZ
Scope
Advertising
Digital Marketing
Content Creation
Design
Website Development
Objective
Build the audience of Rosie’s World and the dairy sector of New Zealand by creating engaging campaigns, strategies and content.
Outcomes
MEA has worked with DairyNZ to grow Rosie’s World over the last 3 years. In 2022, MEA drove 60,000 unique visitors to the website to generate over 10,000 user hours across the website. MEA also increased the engaged users on Facebook by 60%. Our advertising also saw 5.5 million social media impressions in 2022 alone and 6.6 million advertising impressions.
Our consistent and always on marketing approach has increased brand recognition for the Rosie's World programme and brought in a number of new users as well as maintained existing users with new engaging content including online games, printable activities and recipes.
"MEA have been working with us on our education programme for the last three years supporting us with everything from digital marketing, social media, and content creation through to major events, a brand refresh, and a website rebuild. We’ve been really impressed by their innovative ideas and the capability they have brought to the project. The work is always of a high standard, and they’ve been so easy to work with." - Aaron Letcher, Senior Manager Strategic Engagement (DairyNZ)
